LO3: Following Codes And Conventions

My music video follows codes and conventions of other rock, alternative and indie music videos. Even though Squarewave is a local band, I have also looked at bands with a bigger audience i.e. The Hunna who have established a wider fan base in Europe and the UK.

In my music video I had included a part of footage of a small bonfire that was filmed in Beeley Woods. Including fire or things on fire seems to be a common convention in alternative rock music video as it is in the music video of You & me as well. The fire represent rebellious behaviour showing a common target that alternative rock music video wants to show. The use of fire connotes danger and loudness. The sense of danger is also amplified but the warning and danger signs throughout the video. 

These are screen shots from my music video and from the music video You & me by The Hunna. I have put these two screen shots together because they both have similar shots/ showing a similar convention in alternative rock music videos. In my music video I have used this behind shot of the band members and the crowd. The shot shows the guitarist/ singer performing. I had chosen this shot because it followed the idea of have a close up of the instruments being played. In the other music video they have used a medium close up shot from the back of the guitarist while they are playing their instrument, with this shot they are showing parts of the crowd as well.This shows that my music video is following the conventions of an alternative rock music video because I have included a shot showing one of the members playing an instrument. The mise-en-scene convention of gestures is followed by them playing their instruments. Having the iconography of them performing on stage  is giving the audience a first hand glance at the band performing. the atmosphere of the crowd shots shows everyone is enjoying themselves. 

In these screen shots it clearly shows a group of people messing around in a wooded area. In my music video I have included a part of footage that was taken at night of a group of actors messing around in a wooded area. The shot was a medium close up of the group of actors so what they were doing could be clearly seen. In the screen shot from the other music video they included a medium long shot of the band messing about in a wooded area. This shows its a common convention and shows another act of rebellion. The mise-en-scene convention of costumes in this part of the video is followed. The dark and black clothing creates a darker atmosphere and to select the rock genre of the music video. Them having their hoods up in some parts of the video creates mystery and that they are trying to hide away making them relatable to the late teenage audiences.