LO2 : Treatment

TREATMENT

Perspective by Squarewave

Music Video

Song Length: 3 Minutes 13 seconds 

Target Audience

·      14-25 female and male

·      Fans of alternative rock music

·      Based in the UK
f.   Friends and family of the band

Characters/ Musicians

1) Harry Vincent, 16, male- main vocalist and lead guitarist

2) Charlie James, 17, male – Background vocalist, rhythm guitarist and pianist

3) Oliver Credland, 16, male – Drummer

4) William Allender - 17 

5) Joe fletcher  - 16

6) Ben Talbot - 17

7) Dan Kenworthy - 17 

8 ) Jack Tricklebank - 17
9) Ricardo Soares - 17
 all males aged 17 between 18 which is also the category of out audience. 
Outline

The early stages of the music video will denote the title of the song alongside the band's name. They will be playing their music throughout and it will flicker with different scenes of people in edgy places, skyline of Sheffield. Majority of the footage will be filmed in the day time and will denote places in Sheffield to make clear that the band’s hometown is Sheffield.  

Visual Elements

The musicians will be performing with their instruments I.e. two guitars, ampere and a reduced version of the drum kit. In terms of costumes they will wear clothes they would wear when performing live on stage. Similar to other alternative rock music video the focus will be on the lead singer as he represents the band. The live gig will take place on the 24th of November ad denote the lead singer Harry Vicent, Guitarist Charlie James and Drummer Oliver Credland. There will be links between the visual and audio elements in regards of the song lyrics which is based on the first idea of Andre Goodwin's Theories which suggest that there's is a relation between the lyrics and the visuals which illustrate, amplify or contradict the lyrics. 
  their gestures will make it appear as if they are performing the song to present them as a rock band.  Visual Elements are going to denote male teenage boys to represent the target audience (models 4-9). They will be shown taking part in casual activities such as spending time with friends around a camp fire, walking through streets and woods in Sheffield. Gratifications in the music video are Personal Identity and Personal relationships as the audience would be interested in the music video because they  know the band/actors and have similar lifestyle and hobbies to the ones represented in the video.  These hobbies being walking around 

Audio Elements

The song ‘Perspective’ will be played alongside the visuals. Transitions from real life performances and crowd noise from real crowds they performed to.

Rationale 

We have chosen this band because it known with a member of our group. It has made it easier to get in contact and discuss ideas with the band. The song Perspective was chosen by the band and we have adapted out ideas to fit the song. It will be a good song to film as there isn’t much lyrics to the song to match up in the video. We will have to use technical skills like being able to use the cameras properly and to capture the right shots. This will be alongside editing techniques like cross match editing that can link with the beats of the song, this linking to significant drops in the song that can reciprocated in the editing

Requirements and Resources

·       Instruments (two guitars with leads, amp, reduced version of drum kid and drum sticks, microphone)

·       Ladder (to make transport between car and location more convenient)

·       SD- Cards

·       Cameras

·       Tripods

·    

Constraints and Contingency

·       Making sure the weather is dry and not too windy- change for another day and regularly check the weather forecast.

·       Ensure that the band is able to make it to the location with all their instruments – Ask someone to transport the band and the instruments. 

·       Constraints is that we have to work around the band being able to film – After college and weekends. 

·       Constraints is that the location is out of the way- Finding buses and getting equipment there will be difficult.

·       A constraint is that we are filming in daylight so the lighting may be different in different parts of the video. 

Legal and Ethical Considerations

Legal: 

·      Copyright of the song and lyrics (sounds)

·      Release and Consent forms for the band members

Ethical:

·       No inappropriate visual content I.e. nudity or graphic images

·       No swearing or offensive song lyrics

·       No offensive acting gestures e.g. raising their middle fingers
     No drug use
     No alcohol consumption( unless in company of a adult and the alcohol is Cider)

Budget

Transport costs for Students with Bus Pass: 80p *

There will be no catering, however shootings might be several ours and so bringing snacks and drinks is recommended

Transport my vary as the band my need transport by myself driving. 

*For everyone paying weekly or monthly fares costs might differ