Success of a music videos/conventions

Andrew Goodwin's common conventions

1. relationship between the music and the visuals - jessie j, price tag
2.  relationship between the music/beat and the visuals - daft punk
3. music videos reinforce the genre of music with iconography 
4. multiple close ups of main star to recognise the brand image e.g women are objects 
5. voyeurism often plays a major part, especially in relation to females (voyeurism - pleasure of looking at something)
6. voyeurism often plays a major part in terms of looking through mirrors, screens,binoculars,glasses 
7. intertextual references to other media texts may be present, especially in humorous videos, provides gratifications 

• Goodwin states a artist should be a narrative and a participant, this creates authenticity 
• create a star image/persona become recognisable 
• excellent use of media language - mise en scene including location and clothing - effects adding clips of films in post production.

1.

This song was created to make a visual representation of Eminem's song called 'Venom'. This song was created as one of the sound tracks for the film 'Venom' with Tom Hardy. In this music video the scenes with the children coming from school on the bus and at home are linked to the lyrics in the song because whilst these characters are at home they get gradually taken control of by venom as seen with the CGI fading their faces and making them seem unusual. The lyrics claim that the venom will get you and take you over and you as a person will change and become different. This presented through the people being taken over by the venom even Eminem is taken over by the venom. The reinforces the theory because the music video is reinforcing the main point made in the music. The relationship between the music and the video is a close together one as the points made in the songs are shown in the music video about the venom getting you. However the music video adds more to it as parts that aren't even said in the song are shown in the video to add more to the theme of the song and the story of the music video. For example the sequence where venom is on top of the building rapping, This scene is just used to add to the dark theme as the dark setting is shown.

2.

The relationship between the beat and the visuals is a well connected relationship because the main character in the music video breakdances to the beat and every time the beat changes or a drum is hit the character switches to different move whilst still telling a story within the music video. The story being the guys relationship with his girlfriend and the negativity surrounding that. The link between this music video and the theory is the fact that every time the beat in the background changed the character moved to accompany the beat as the is a simple beat so the character can make a minor change to his posture in time with the music creating continuity between the music and the video thus linking them together. This linking to the theory through the character and the link with the beat of the drum.

3.


The music video by Bring Me The Horizon shows the band performing in a 1960's style set. This is shown by the lighting and the props, this use of mise en scene connotes a positive lifestyle as the 60's were seen as the happy years through music like jazz and pop. This music video shows the band members just stand and play their instruments with no emotion and the same can be said about the main singer. This music video goes against the theory that the music video reinforces the genre when in this music video the genre of the music video is mostly a jazz 1960s genre when the song that is being played is in the heavy rock genre as their is screaming and loud drums and electric guitars which is stereotypical for the rock genre. For most of the music video their is no relationship with theory as the video does not link to the genre in any way as the location is not rock related as can be said for the clothing of band members. However at the very end of the music video for the last verse their is a switch in setting and the movement of the band and the clothing has gone to a black colour completely opposite to the scene for the most of the song. This last verse of the music video is directly linked with the theory as we can see what the genre of this music is just by the video form the dark setting and aggressive movements.
4.

In the music video of Lucid Dreams by Juice Wrld there is a hole in the ground and Juice wrld's face is the only thing poking through that hole. Throughout the music video whilst Juice is rapping the camera stays in this area around his face swapping from different sides of his face. All these close ups of Juice Wrld link it to the theory because Juice is the main star as he is the singer who created this song so it should be all about him. This closeness of just him instantly makes the viewer see him as a brand which is linked to the theory. He is seen as a brand because of his unique style with the long dreadlocks and moustache making seem different. This close up is making people know who Juice is because before this song he was not known at all so this gives Juice exospore giving Juice a brand because of these close shots connoting that he is the star of this video so all attention should be in him.
5.

Voyeurism is used a lot through this music video because of the amount of women used in this video not wearing much at all, even the main singer is appealing to this voyeurism as she is not wearing much at all and is knowing that the people who watch this video will enjoy this. This can be shown by the position she being seen doing. This completely links with the voyeurism theory because all through the music video women unrelated to the lyrics of the song are doing sexual things in order for the viewer to enjoy what is happening. This can be backed by the fact that all the people in the music video are female all wearing the same clothing all in the same colour as well to make themselves visible.

6.


Throughout the music video we the story of the music video play out through the point of view of the singer in a scenario of terrorism.  This shows the main character shoot his way through the city whilst taking this girl with him as a hostage. Shows the growing relationship between the women and the man this creating a sub plot










7.